Nintendo's mobile segment demonstrates impressive reach
During a recent financial report, Nintendo President Shuntaro Furukawa shared fresh data regarding the company's mobile business. The main achievement was the total number of downloads of Nintendo mobile apps and games, which has now surpassed the 980 million mark.
The company's projects are available to players in 164 countries and regions worldwide. Management views the mobile market not only as a source of revenue, but primarily as an important touchpoint with the audience:
- Introducing new users to Nintendo's iconic franchises and characters;
- Maintaining interest in the company's ecosystem beyond consoles;
- Attracting a broader global audience to the platform's core products.
Thus, the mobile direction continues to play a significant role in the long-term strategy of promoting the Nintendo brand worldwide.
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