Artificial intelligence continues to actively penetrate video game development, and more and more prominent industry figures are expressing their thoughts on its use. During the Famitsu 40th Anniversary Festival event, the creator of the Super Smash Bros. and Kirby series, Masahiro Sakurai, shared in detail his vision of the role of generative AI.
“I don't use AI for anything”
Sakurai emphasized that he currently does not use generative models in his work at all, as the technology does not yet inspire full trust and is unable to comprehensively solve practical development tasks.
“When it comes to problem-solving, you cannot fit everything into text prompts. And if you don't take all the nuances into account, the result will turn out sloppy. It is not enough to just come up with an idea — numerous factors come into play: deadlines, team capacity, budget costs, etc. At the moment, I don't think AI has reached a level where it is worth using for brainstorming, so I don't use it at all. The technology has not yet earned the trust of developers and should not turn into a means of exploitation,” the game designer noted.
The risk of being left behind
Despite his own caution, Sakurai acknowledges the challenges traditional developers face due to the rapid increase in content creation speed enabled by neural networks:
- Development speed: Studios that actively and without hesitation integrate AI are capable of releasing far more games in a shorter timeframe.
- The danger of inaction: Completely refusing to explore the technology due to distrust could lead to falling technologically behind the rest of the market.
In conclusion, Sakurai emphasized that the issue of ethical and appropriate use of artificial intelligence is extremely complex, which is why he personally prefers a measured and deliberate approach to exploring it.
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