It is no secret that in video game development, Nintendo's top priority has always been fun and enjoyment of the process. However, it is always interesting to take a look behind the scenes of the Japanese giant and learn how exactly this philosophy is put into practice when working on new projects.
“We Create Smiles”
During the recent GamesBeat Next conference, former Nintendo of America President Doug Bowser spoke on the “Gaming Legends” panel alongside industry veterans such as Peter Moore and Shawn Layden. Bowser shared how the company's core mission shapes its approach to analyzing games:
- The company's main goal is formulated simply: to bring smiles to players of all ages.
- During internal strategic sessions and playtests, developers always ask a critical question: “If a game isn't exciting, why exactly isn't it fun?”.
- Attention to players' reactions and emotions ranks higher than purely technical metrics or visual trends.
It is this steadfast focus on the entertainment element that allows Nintendo's projects to remain unique and captivate millions of fans around the world.
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