The EU is preparing a massive blow to loot boxes and aggressive monetization
A draft of a new major European Union bill called the Digital Fairness Act has leaked online ahead of time. The document contains strict proposals capable of significantly changing the video game market and project monetization rules within the EU.
The end of unfair practices in video games
According to the leak, European regulators intend to strictly limit loot box mechanics, which are often compared to gambling, as well as so-called dark patterns that induce players to make impulsive purchases.
Among the key initiatives of the bill:
- Enhanced protection of minors from gambling mechanics in video games.
- A ban on deceptive in-game currency systems and hidden item drop rates.
- A requirement for transparency and direct disclosure of the real cost of virtual goods.
The official presentation and publication of the text of the Digital Fairness Act is expected in the near future, after which the lengthy process of its consideration and approval by European Union member states will begin.
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