Sega does not plan to entrust AI with creative aspects of game development

Sega's cautious stance on artificial intelligence

Sega has stated an extremely restrained and measured attitude toward generative artificial intelligence. The publisher's management emphasized that it has no intention of delegating the creative aspects of video game development to AI.

The company stresses that genuine creativity, narrative, and artistic vision must remain exclusively the work of humans. Although algorithms and machine learning can optimize certain technical or routine development processes, the creative core of Sega's projects will remain with professional developers and artists.

Balance of technology and creativity

This statement comes amid active discussions in the gaming industry regarding the advisability of using generative models. Sega believes that preserving a unique authorial style is a key factor in creating high-quality and memorable games.